Please join us for the next gathering of mobile industry professionals & enthusiasts on Monday, January 24, 2011, at 6:00 pm.  Reserve the date in your calendar now!

PRESENTATION OVERVIEW

Niti Vaish from Slalom Consulting will discuss creating an integrated, holistic, actionable multi-channel strategy using a 'top-down-bottom-up' approach with a goal to meet business objectives, enhance customer relations and develop a 360 degree view of the customer. The presentation will provide the building blocks for creating a multi-channel strategy and will provide insights, tools and a methodology of how to 'connect the dots' between the various channels and guide clients into looking at the big picture rather than focusing on a single channel.

MEETING DETAILS
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Date: Monday, January 24, 2011
Time: 6:00 pm – 8:00 pm
Topic: "Creating an Integrated Multi-Channel Strategy, Using a Top-Down and Bottom-Up Approach"
Presenter: Niti Vaish, Slalom Consulting
Location: Morningstar Offices, 7th floor, Chicago Loop
Location Notes: Please bring a picture ID for the security desk. 
Directions & Parking: Morningstar's offices are at the corner of State & Washington. There is (paid) parking in the building. It is also well served by buses and the El.

MEETING AGENDA
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6:00 pm – Sign-In / Light refreshments
6:30: Featured Presentation
7:30 pm > Refreshments / Networking

ABOUT THE SPEAKER

Niti Vaish is a consultant at Slalom Consulting with 15+ years full life-cycle management and development experience with a focus on creating integrated, holistic, actionable multi-channel strategies using a 'top-down-bottom-up' approach. She is an information technology professional with a proven track record for conducting structured, facilitated stakeholder interviews with cross-functional teams to determine project feasibility, prioritization and dependencies. With extensive experience in program management, strategic planning, business analysis and project management of enterprise-wide, multi-channel solutions delivery and deep business and technical skills she is able to bridge the business-technology divide and lead a team of professionals or work independently on complex mobile and digital initiatives.

ABOUT THE HOST

Morningstar is delighted to host the Mobile Monday Chicago events during the first quarter of 2011. If you experience any issues in attending the events, please ask the security desk to contact our Morningstar contact person Vivek Vaid. 

IMPORTANT NOTES

Please remember to RSVP by noon on the day of the presentation in order to help us better estimate needs for refreshments and to bring a picture ID.